A free marketing brainstorm with Ann Edwards.

You’ve probably heard that whether you are traditionally published, thinking of self-publishing, or working with a hybrid publisher, a large part of the responsibility for marketing your book is going to fall on you.

YOU?! That seems a bit unfair. You’re an author, not a marketer! And yet that is how the industry is set up, and in this past interview, Ann graciously shed light on why.

On February 22nd, Ann generously agreed to come back to give not just answers, but three 20-minute brainstorming sessions, in which we used my brain too.

Ann’s credentials are self-evident. She is a Senior Marketing Manager at HarperOne, an imprint of HarperCollins. She thinks and breathes book marketing daily. My marketing hat comes from my years as Head Goose of Goosebottom Books, during which I launched nineteen titles.

Together, we selected three Author’s Questionnaires and discussed what we would do to market that book. The video below captures our thinking and our ideas. It’s always enlightening and inspiring to see “marketing think” in action. I’ve also left live the link to the Author’s Questionnaire, a standard part of the author intake at most publishers. You might find this useful reference, too (but no need to push “Submit”!).

Hope this is as valuable to you as it was to those who attended live!
And as always, happy writing.

Shirin